Analytics

Track user engagement and behavior in your mobile app with the analytics features of the SDK.

Getting Started 

Configure analytics in your app to track push notifications, inbox messages, and Einstein Recommendations events.

For Android apps, see Enable and Use Analytics on Android.

For iOS apps, see Enable and Use Analytics on iOS.

Einstein Recommendations Integration 

Integrate with Einstein Recommendations to attribute analytics to specific users and track commerce activities.

For iOS apps, see Integrate Einstein Recommendations and Collect API on iOS

For Android apps, see Integrate Einstein Recommendations and Collect API on Android

Additional Analytics Integration 

Use Google Analytics 4 to obtain metrics for your MobilePush apps by logging campaign details from push notification payloads. See Send Custom Campaign Details to Google Analytics 4.

Before You Begin
Use the SDK with Marketing Cloud Next
Use the SDK with Marketing Cloud Engagement
Configure Marketing Cloud Engagement
Integrate the Android SDK
Integrate the iOS SDK
Integrate the iOS Extension SDK
Runtime Toggles
Register Contacts and Devices
Push Notifications
In-App Messages
Inbox Messages
Location Messages
Event Tracking
Analytics
Analytics on Android
Analytics on iOS
Send Custom Campaign Details to Google Analytics 4
Integrate with Other Platforms
Validate Your Implementation
Upgrade the SDK
Troubleshooting
Handle URLs
Data Protection and Privacy
Changelog
Unified Platform Support