jEvent Tracking
Push Messages in the Marketing Cloud Engagement REST API Reference
Transactional Push Messages in the Marketing Cloud Engagement REST API Reference
MobilePush Module
The MobilePush module is part of the Unified Mobile Engagement SDK, a comprehensive framework that integrates multiple Salesforce cloud services into your mobile application. The Unified SDK provides a modular architecture where each module connects to specific Salesforce cloud platforms. The MobilePush module connects to Marketing Cloud Engagement, enabling sophisticated mobile messaging capabilities.
The MobilePush module and its frameworks provide developers with a sophisticated toolkit used in apps that run on billions of devices globally across multiple industries. The module facilitates the creation and delivery of personalized mobile app messages.
The MobilePush module is compatible with Marketing Cloud Engagement. If you use Marketing Cloud Advanced Edition, use the Mobile App Messaging module instead. Both modules are part of the Unified SDK.
Note
Module Benefits
The MobilePush module provides several benefits:
- Handles Marketing Cloud Engagement failure events and responses, including dynamic DDoS protections.
- Built-in GDPR compliance and consent enabled features.
- Unified identity and behavioral tracking with Data Cloud.
- Follows Salesforce best practices for encryption of data at rest.
Minimum Operating System Targets
The SDK works with most Android and iOS releases from the past 10 years. It’s compatible with iOS 12 or later and Android version 6 (API level 23) or later.
Additional Dependencies
| Dependency | Supported Version |
|---|---|
| Firebase Cloud Messaging | 24.0.2 |
| Play Services Location | 21.3.0 (optional) |
| AltBeacon | 2.20.7 (optional) |
Module Size
The MobilePush module adds minimal size to your app. While the exact size varies slightly from release to release, the Android SDK has a binary size of around 1 MB and the iOS SDK has a size of around 3 MB. The optional iOS extension SDK has a size of around 700 KB.
Battery Use
The MobilePush module is streamlined for battery efficiency. The module uses less than 1% of the battery on Android and less than or equal to 1% of the battery on iOS.
Built-in Best Practices
We built the MobilePush module with several mobile messaging best practices in mind.
- The SDK automatically acknowledges device offline mode, queues calls, and retries sending registrations and analytics after reestablishing a connection.
- It uses built-in logarithmic backoff logic to avoid further throttling of device calls to the server during peak load.
- It bundles registrations and handles throttling logic to avoid DDOS situations.
- It includes built-in hashing logic to retry registrations in case Apple or Google change or update the device token.
- It uses intelligent, patented monitoring of operating system-level geofence availability and battery consumption.
- It includes automated logic and background controls to handle standard push notifications, silent push notifications, inbox refreshes, and patented behavioral in-app message engagement.
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