TreatAsContent()

Treats a string as though it came in from a content area. To retrieve tracking information associated with these strings, include the httpgetwrap string in embedded links.

Always sanitize user input within a TreatAsContent() block. Remove, escape, or disallow input that contains HTML tags or AMPscript code, or use an allowlist of safe characters.

Warning

Availability 

Marketing Cloud Engagement ✅ Yes
Marketing Cloud Next ❌ No

Syntax 

1TreatAsContent(stringToReturn)

The TreatAsContent() function has one parameter:

  • stringToReturn (string): Required. The string to return as content.

Usage 

This example returns a string of text. If the content contains personalization strings, the function replaces them with the appropriate data.

1TreatAsContent(Field(@row,'Content'))

Use this function only with data that has been reviewed and optimized to appear as content.

Important