Google Search Ads 360 Field Mapping

Media Delivery

Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

Note

API Source Field Name	Displayed Field Name	Type
date	Date	DateTime
ACCOUNT_ID	Campaign Advertiser Id	Text
customer.resource_name	Campaign Advertiser	Text
id	Campaign Id, Media Buy Campaign Id	Text
name	Campaign Name	Text
campaign_budget	Budgeted Cost Amount	Number
campaign.bidding_strategy_type	Campaign Method	Text
currency_code	Currency	Text
campaign.advertising_channel_type	Campaign Type	Text
labels	Campaign Group	Text
start_date	Campaign Start Date	Text
end_date	Campaign End Date	Text
status	Campaign Status	Text
agency	Agency Name	Text
id	Media Buy Id	Text
name	Media Buy Name	Text
ad_group.type	Media Buy Type	Text
ad_group.status	Media Buy Status	Text
ad_network_type	Media Buy Category	Text
start_date	Start Date	DateTime
end_date	End Date	DateTime
ad_group.engine_id	Ad Site Id	Text
ad_group.engine_status	Ad Site Category	Text
customer.account_type	Name	Text
device	Device Category,Device Type Configuration Id	Text
ad_group_criterion.gender.type	Targeting Gender	Text
ad_group_criterion.age_range.type	Targeting Age	Text
ad_group_criterion.criterion_id	Targeting Id	Text
ad_group_criterion.user_list.user_list	Unmapped	Text
ad_group_criterion.type	Targeted Segment Type	Text
ad_group_criterion.keyword.text	Keywords	Text
geo_target_country	Location	Text
impressions	Impressions	Number
clicks	Clicks	Number
cost_micros	Spend	Number
search_absolute_top_impression_share	Unmapped	Number
search_budget_lost_absolute_top_impression_share	Unmapped	Number
search_budget_lost_impression_share	Search Budget Lost Impression Share	Number
search_budget_lost_top_impression_share	Unmapped	Number
search_impression_share	Search Impression Share	Number
search_rank_lost_absolute_top_impression_share	Unmapped	Number
search_rank_lost_impression_share	Search Rank Lost Impression Share	Number
search_rank_lost_top_impression_share	Unmapped	Number
search_top_impression_share	Unmapped	Number
metrics.average_quality_score	Unmapped	Number

Media Conversion

Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

Note

API Source Field Name	Displayed Field Name	Type
date	Date	DateTime
ACCOUNT_ID	Campaign Advertiser Id	Text
customer.resource_name	Campaign Advertiser	Text
id	Campaign Id, Media Buy Campaign Id	Text
name	Campaign Name	Text
campaign_budget	Budgeted Cost Amount	Number
campaign.bidding_strategy_type	Campaign Method	Text
currency_code	Currency	Text
campaign.advertising_channel_type	Campaign Type	Text
labels	Campaign Group	Text
start_date	Campaign Start Date	Text
end_date	Campaign End Date	Text
status	Campaign Status	Text
agency	Agency Name	Text
id	Media Buy Id	Text
name	Media Buy Name	Text
ad_group.type	Media Buy Type	Text
ad_group.status	Media Buy Status	Text
ad_network_type	Media Buy Category	Text
start_date	Start Date	DateTime
end_date	End Date	DateTime
ad_group.engine_id	Ad Site Id	Text
ad_group.engine_status	Ad Site Category	Text
customer.account_type	Name	Text
device	Device Category,Device Type Configuration Id	Text
ad_group_criterion.gender.type	Targeting Gender	Text
ad_group_criterion.age_range.type	Targeting Age	Text
ad_group_criterion.criterion_id	Targeting Id	Text
ad_group_criterion.user_list.user_list	Unmapped	Text
ad_group_criterion.type	Targeted Segment Type	Text
ad_group_criterion.keyword.text	Keywords	Text
geo_target_country	Location	Text
conversion_action	Conversion Tag Id	Text
conversion_action_name	Conversion Tag Name	Text
conversion_action_category	Conversion Tag Category	Text
metrics.client_account_conversions	Post Click Conversions	Number
metrics.client_account_view_through_conversions	Post Impression Conversions	Number
getMetrics().getAllConversions())	Conversions	Number
getMetrics().getAllConversionsValue())	Revenue	Number
conversions	Unmapped	Number
conversions_value	Unmapped	Number
cross_device_conversions	Unmapped	Number
cross_device_conversions_value	Unmapped	Number