Google Analytics for MI Connector

Google Analytics for Marketing Intelligence (MI) connector retrieves website event and pageview data for your digital campaigns. This data includes metrics such as sessions, users, and bounce rates at both the page and event levels. Use this data to understand website performance, track user engagement, and make data-driven decisions to optimize your marketing strategies.

Not available in Government Cloud. See Data 360 edition availability.

Note

Data Type(s)

Structured

Data Direction

The direction of available connection methods.

Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

Batch

What’s New

This connector is now GA.

Connector Setup

Instructions for adding and configuring your connector.

Google Analytics for MI Connector

Field Mapping

Field Mapping for Google Analytics