Lowercase()

Returns the provided string using only lowercase letters.

Availability 

Marketing Cloud Engagement ✅ Yes
Marketing Cloud Next ✅ Yes

This function became available in Marketing Cloud Next during the Summer ’26 release (API version 67.0).

Syntax 

1Lowercase(sourceString)

The Lowercase() function has one parameter:

  • sourceString (string): Required. The string that you want to convert to lowercase characters.

Usage 

To use the function, pass it a string that you want to convert to lowercase characters.

1%%[
2  Var @email, @emailNormalized
3  Set @email = "TOMAS.SANTOS@EXAMPLE.com"
4  Set @emailNormalized = Lowercase(@email)
5]%%
6
7<p>The email address is %%=v(@emailNormalized)=%%.</p>

The example outputs the lowercase string.

1The email address is tomas.santos@example.com.