Data 360 Object-Specific APIs

Object-specific API requests are less error-prone and more efficient than writing a custom SQL query. Whenever an object-specific API is available, we recommend that you use the API to retrieve data instead of crafting your own SQL queries.

With the object-specific APIs, you can retrieve:

Calculated insights
Data graphs
Unified individuals and accounts (Universal ID Lookup)
Profiles

To use these objects, call the related REST endpoint in the Data Cloud Connect REST API or Data 360 Query API.

See Also

Salesforce Help: Data 360 Limits and Guidelines
Custom App Development