Integrate Storefront Next with Analytics and Data Platforms

Storefront Next provides built-in tools for tracking and analyzing shopper activity. Use the analytics hook and events to monitor storefront activity through Einstein and Active Data, or integrate with other analytics systems. To unify your customer data across Salesforce, connect Storefront Next to Data360 so that shopper engagement events, such as product views, searches, and category browsing, are sent to Data360 as a data source.

In this section:

Track Storefront Next Activity with Analytics
Send Storefront Next Analytics Events to Data 360