Tag Manager Event Reference

This guide includes the event specifications for Experience Tag Manager. Use the examples and reference to understand the structure of Experience Cloud interaction events that are mapped to the Website Engagement DMO in Data Cloud.

• Cart Interactions

  A cart interaction occurs when a customer interacts with their cart or checkout. 

• Catalog Interactions

  A catalog interaction occurs when a customer interacts with various tracking items. For example, catalog items could include a product or a blog post.

• Consent Interactions

  Consent interactions capture whether a user opts into or out of tracking cookies.

• Email Interactions

  An email interaction occurs when a user updates or adds an email in your site.

• Engagement Interactions

  An engagement interaction occurs when a customer engages with your site through buttons, links, or other page elements.

• Error Report Interactions

  Error interactions capture when an error occurs on your site.

• Line Item Data

  Line items are intended to describe purchasable items. They’re used in cart, catalog, and wish-list interactions.

• Search Interactions

  A search interaction occurs when a user performs a search on your site.

• Wish-List Interactions

  A wish-list interaction occurs when a customer adds or removes items from their wish list.